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What's in the box?

Brush on, Brush off.


Over 30,000 vibrations per minute deliver a clean that efficiently removes more plaque whilst improving bloodflow across your gums.


A 2-minute timer with 30-second alerts for each quadrant ensures that you are brushing for long enough and covering all areas of your mouth.


Medium soft DuPont Bristles cleanse the enamel whilst gently removing plaque from the gum-line without causing inflammation.


Say hello to an elegant, oxidised aluminium body which not only looks great in your bathrom but is also better for the planet.


Dawn mode delivers 37,000 vibrations, working harder to remove surface stains from your teeth and is best paired with our enzyme whitening toothpaste, Whiten by Dawn.

Good night.

Dusk mode delivers 35,000 vibrations, providing a more gentle clean to massage your gums and protect your teeth from decay while you sleep. Best paired with our evening anti-cavity toothpaste, Strengthen by Dusk.

A battery of benefits.

240 min battery life. After a single charge, the toothbrush can be used for two months or longer. USB-C charging interface with 3 hour charging time.

Electric Brush - Charcoal Electric Brush - Charcoal

Available in Marine Ice or Charcoal Black.

Choose the colour that best suits you and we'll deliver a replacement head together with new toothpastes and floss every 3 months.

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Toothpaste - Dawn
Toothpaste - Dusk

Two tubes of scientifically formulated toothpaste

Toothpaste - Dawn

Meet Dawn.

Designed to gently whiten using natural ingredients that are kind to your enamel.


Dawn is packed with Papain, a powerful whitening enzyme from the papaya fruit. It also contains stevia instead of artificial sweeteners, fluoride (1490ppm), and hydrated silica cleaning boosters to help remove stains.

Minty fresh.

Natural peppermint flavouring provides an energising start to the day.

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Toothpaste - Dusk

Meet Dusk.

Designed to fight against tooth decay and sensitivity while you sleep.

Anti-cavity protection.

To achieve that, it contains a high concentration of Hydroxyapatite (HA), a naturally occurring mineral and the main ingredient of teeth and bone. HA is complemented with fluoride at a concentration of 1490ppm.

Soothing lavender.

Dusk contains coconut oil; a natural anti-bacterial. Infused with soothing lavender, it is designed to protect and remineralise your teeth while you sleep.

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Biodegradable tubes

8% of the world's oil is burned to make plastic.

Our tubes are made from sugarcane instead of petroleum. Sugarcane removes CO2 from the atmosphere as it grows, and unlike oil which is localised, sugarcane is grown all over the world, supporting rural, agrarian economies.

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Peta Floss - Charcoal

Natural floss.

Certified PETA cruelty-free and vegan friendly, it provides 90 applications. That's one a day for three months – then your new box arrives!

Our floss is made from bamboo charcoal fibres, coated with candelilla wax and organic peppermint oil. It comes in a reusable glass jar with a metal cap.

Flossing boosts your oral health as charcoal clings to plaque, removing build up where a toothbrush can't reach - that’s 40% of your teeth surface area! Because of its colour, it allows you to see exactly how much you're removing.

Start your journey today.

£100 then £15.99 delivered every three months.