The oral care subscription plan that’s changing the way we brush

For something so important to our overall health, maintaining a healthy mouth can easily fall by the wayside for many people. This is what we at Floe have set out to change. Our new subscription box provides all the tools you need to keep your teeth and gums healthy and bright, all while remaining environmentally sustainable. Read on to learn how we’re transforming the way people think about their oral health.

Why are good oral health habits so hard to keep up?

What prompted Will Welton and Javier Navarro – the founders of Floe Oral Care – to launch our new service was the many barriers they saw as preventing people from maintaining good oral health. Most of us have the best intentions when it comes to looking after our mouths – 72% of people in the UK brush twice a day (that’s high, but not high enough as Will and Javier will tell you).

But the way we take care of our oral health is often substandard. We recognised three common problems that people experience in maintaining consistently high oral care standards:

• Not changing brushes often enough. Experts recommend brushes or brush heads be replaced every three months to remain fully effective – but 4 in 10 of us simply don’t do this.
• Using poor quality oral care tools. The right toothbrush and toothpaste needn’t cost the earth, but many people suffer from using cheap brushes and pastes lacking fluoride.
• Flossing too infrequently. Flossing is vital to clearing the plaque from between our teeth and gums where brushing can’t reach – but 33% of people never do it.

Above all, these problems exist because of inconvenience. It’s inconvenient for people to change their brush every 12 weeks, to floss often enough and to replace toothpaste as soon as it runs out. Once taking care of your mouth becomes a hassle, oral care routines can quickly crumble. Through our subscription service, we have solved this problem.