Meet Dawn. Our morning toothpaste is designed to whiten using natural ingredients that are kind to your enamel.
Dawn is packed with Papain, a powerful whitening enzyme from the papaya fruit. It also boasts stevia instead of artificial sweeteners, fluoride (1490ppm), hydrated silica cleaning boosters, and natural peppermint flavouring to provide an energising start to the day.
The tube is made from sugarcane instead of petroleum. 8% of the world's oil is burned to make plastic. By contrast, sugarcane removes CO2 from the atmosphere as it grows. Unlike oil which is localised, sugarcane is grown all over the world supporting a rural, agrarian economy.