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The importance of replacing your toothbrush every three months

August 17, 2020 0 min read

Worn toothbrushes simply aren’t as effective as new ones. Over time, the mechanical wear caused by brushing your teeth causes the bristles to fray. Frayed bristles cannot effectively remove plaque – meaning your toothbrush loses its brushing effectiveness; no matter how well you brush.
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What is habit formation?

August 17, 2020 0 min read

Behaviour change can be tough. That’s why we operate on a subscription basis, so that maintaining a healthy habit like replacing your toothbrush head every three months becomes automatic. This format automates the repetition and generates health benefits that will positively compound.
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What is activated charcoal and does it actually work / why is it so popular in oral care?

August 17, 2020 0 min read

Not only does flossing in general boost the effectiveness of oral health, but activated charcoal floss clings to plaque, removing buildup where a toothbrush can’t typically reach. Its stain-removing properties help to thoroughly clean those hard to reach places between the teeth.
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The most powerful force in the universe

July 01, 2020 0 min read

When Sir Dave Brailsford became head of British Cycling in 2002, the team had endured nearly a century of a mediocrity — one gold medal in its 94 year history. They had fared even worse in cycling’s biggest race, the Tour de France. In 110 years, no British cyclist had ever won the event.
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Falling back in love with the Milkman

June 01, 2020 0 min read

Milk in a bottle, with a silver foil top for semi skinned, vivid gold for full fat, is a nostalgic pleasure that many of us remember from our childhoods and associate with a bygone era. The familiar sound of clinking glass and waking up to a pint of fresh milk on the doorstep...
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How to keep smiling during lockdown

May 01, 2020 0 min read

If you received an email from your dentist in late March outlining that they would be closing down, you are not alone. Local practices were told to suspend routine face to face services on March 25th; the new approach was not only the result of increased social distancing...
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What is Hydroxyapatite? And why you should care

April 01, 2020 0 min read

Hydroxyapatite (HA): is a naturally occurring mineral and the main ingredient of teeth and bone. In tooth enamel, it has a hardness comparable to that of window glass, whilst being much more durable. There’s only one problem: once damaged, it doesn’t grow back…
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The pandemic economy and the future of e-commerce

March 01, 2020 0 min read

The coronavirus pandemic is having a major impact on everyday life, including how consumers are shopping for their necessities, and items that prior to the outbreak would have been deemed non essential. The e-commerce landscape has also shifted dramatically...
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Your toothbrush is also part of the plastic crisis

February 01, 2020 0 min read

At first, it was just an occasional piece of plastic waste that Kahi Pacarro, the founder of Sustainable Coastlines Hawaii, picked up on the beach cleanups he organises throughout the state. A straw here, a bottle there. But one day he spotted something particularly surprising: a toothbrush...
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