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Our mission

We’re on a mission to put the mouth at the forefront of everyday healthcare.

Take control of your health.

Gum disease is a public health emergency, costing the UK over £5bn a year. 47% of adults over the age of 30 have some form of gum disease, which is shown to raise the risk of serious health conditions. We’re creating new services to stimulate a preventative approach to oral care.

42 %

can’t remember when they last replaced their toothbrush

82 %

of adult only visited the dentist once every two years

90 %

of under-30s don’t have an effective oral healthcare routine

Why floe?

We founded Floe to prove that good dental habits have a profound impact not just on your oral health, but your general health and wellbeing.

We’re here to take better care.

Not only for your teeth, but for the good of the planet. Our subscription helps you develop healthy habits that are kind to your mouth and the ocean.

Millions of toothbrushes are disposed of every year in household recyling. Councils cannot recycle them however, so they simply end up in landfill or the ocean.

At Floe we subscribe to a circular model aimed at eliminating waste and the continual use of resources. Send all your used products back to us at end of life so we can ensure they’re correctly recycled and turned into new products.

4.7 bn

toothbrushes are manufactured every year globally

25 g

of plastic waste is generated by each toothbrush

1 %

of all toothbrushes have been recycled since 1930


Our founding team is driven by a desire to help consumers better manage their oral health and systemic wellness.

Will Welton

Co-Founder & CEO

Will Welton co-founded Floe with Javier Navarro in 2020, having previously held commercial and management roles at Diageo, Distill Ventures, and Hello-Fresh. He is passionate about the future of everyday healthcare and placing power in the hands of consumers in order to improve lives. Will is a 2017 alumni of the New Entrepreneurs Foundation (NEF) and member of the UK Business Angels Association (UKBAA).

Javier Navarro

Co-Founder & Head of Product

Javier Navarro started his career in the financial sector, working as an analyst at Royal Bank of Canada, and later at Plurimi’s Global Macro fund. He later founded his first company Airnest, a property management business that focuses on short-term rentals in the Canary Islands. Javier co-founded Floe in 2020 to prove that oral health is a key pillar of systemic health and build a data-driven approach for its management.

Dr. Christine Bryson

Head of Biomarkers

Dr Christine Bryson specialised as an immunologist after post-doctoral training at the University of Cambridge. Working on immunogenicity assays as a Group Leader at Antitope led to a return to academia and the NIHR BioResource as Manager for 5 years. Mostly recently Christine relaunched ARU Biomarker Lab. Christine also teaches medical sciences as a Senior Lecturer at Anglia Ruskin University.

Prof. John Deanfield CBE

Chief Medical Officer & Chair of MAB

Professor John Deanfield CBE is a world-renowned cardiologist and scientist, and a world leading advocate promoting ‘investing in your arteries’ to more effectively prevent cardiometabolic disease. He is also a leading advocate of prevention of cardiovascular disease and the importance of oral health on systemic health.

Our strategy

Floe’s strategy is guided by leaders in business and periodontology, equipping us with world class science to provide better oral care.


Stephen Welton


Stephen Welton is Executive Chair of BGF, a role he has held since July 2020 and is responsible for the strategic direction of the company. Before taking on the role of Executive Chairman, Stephen was the founder CEO of BGF between 2011 and 2020. BGF is the largest growth capital investor in the UK, having backed over 400 companies and invested over £3bn invested, with 16 offices across the UK and Ireland, and team of 200.

Julio Bruno

Non-Executive Director

Julio Bruno is an international media, travel executive and writer – always seeking a path and a platform to have a positive impact on this world. He has a keen interest in the start-up community and acts as an angel investor and board advisor to a handful of businesses globally, including: Floe, Audicus, Roasting Plant and Central St. Martins/Birkbeck. Previously, he was chief executive of the Time Out Group – a leading global media and hospitality business – where he remains an invested shareholder.

Medical Advisory Board

Prof. Mariano Sanz

University Complutense of Madrid (Spain)

Dr. José Navarro

New York University (USA)

Prof. Francesco D’Aiuto

University College London (UK)

Prof. John Deanfield CBE

University College London (UK)

We’re trying to change the world of oral health. Join us.

We’re always on the lookout for brilliant people to help us deliver our mission. Up for the challenge? Please send your CV and covering letter to